GameStop Ad Promoting 'Microsoft' Game Pass Leads To More Xbox Chaos (2024)

A GameStop tweet promoting a demo day when folks can come in and play some games on Xbox consoles using “Microsoft Game Pass” has injected more chaos and controversy into the ongoing, apocalyptic Xbox drama—set off by reports of exclusive games like Starfield coming to PS5—currently affecting console warriors and devoted fans. And while the tweet and its promo image likely mean nothing, the reaction shows how jumpy some Xbox fans currently are.

Suggested Reading

Zenless Zone Zero Is Stylish, Fun, And A Letdown

Starfield Modder Brings Star Wars Ships To Xbox

House of the Dragon Episode 4 Recap: Dragon Vs. Dragon Vs. Dragon

view video

The Best Reveals From The Game Awards 2023

Suggested Reading

Zenless Zone Zero Is Stylish, Fun, And A Letdown

Starfield Modder Brings Star Wars Ships To Xbox

House of the Dragon Episode 4 Recap: Dragon Vs. Dragon Vs. Dragon

The Best Reveals From The Game Awards 2023

Share

Subtitles

  • Off
  • English

The Best Reveals From The Game Awards 2023

For those who might be out there in the real world, living their lives, blissfully unaware of the Church of Xbox apocalypse currently happening online, let me catch you up. Over the February 3 weekend, reports and rumors began to circulate that Xbox was planning (or at least talking about) bringing some of its big exclusives to PlayStation. This included Starfield, Halo, and Gears of War. The reaction online from some of the more…let’s say, “passionate” Xbox fans was initially to dismiss the reports. But as more folks corroborated the info, Xbox insiders began hearing similar whispers, and Xbox boss Phil Spencer vaguely responded to the rumors and promised more information next week, the tone shifted and some began yelling, crying, and mourning the (still not confirmed, very unlikely) death of Microsoft’s console brand. This has since grown into a general sense of “What is happening at Xbox?” online. That might explain why a fairly innocuous GameStop promo image has set off a whole bunch of people.

Advertisem*nt

Related Content

Microsoft Axes Game Pass Free Trial Ahead Of Starfield Launch

Xbox’s AI Chatbot Could Be Your Gaming Assistant

Related Content

Microsoft Axes Game Pass Free Trial Ahead Of Starfield Launch

Xbox’s AI Chatbot Could Be Your Gaming Assistant

On February 7, the official GameStop Twitter/X/whatever account posted a promo image for an Xbox demo day. Seems fine enough. But when referring to Game Pass, the company used the term “Microsoft Game Pass.” This is odd. Normally, I don’t think anyone would really care. However, we ain’t in normal times right now.

Advertisem*nt

A retweet from Wario64 pointing out the phrase “Microsoft Game Pass” went viral online and theories were quickly spun up, with many pointing to this as more evidence that Microsoft was planning to kill the Xbox brand or use it for hardware only. Others suggested that it was Microsoft rebranding the subscription service— which grants you access to hundreds of games for a monthly fee—so it could be used on Switch or PlayStation.

Advertisem*nt

GameStop Ad Promoting 'Microsoft' Game Pass Leads To More Xbox Chaos (1)

There were also people who were like, “Hey, this is probably just a weird mistake.” They were mostly ignored as console warriors on both sides used this as evidence of…something! Something bad. Windows Central reporter Jez Corden claimed that he was told this was all GameStop’s doing and has no connection to Xbox plans. And yeah, that’s probably the case.

Advertisem*nt

Kotaku has reached out to GameStop for more information.

The story would have ended here, folks, but then GameStop went and deleted the tweet as I was writing up this post. This, as you might expect, convinced some that it was a mistake. It also convinced some “passionate” gamers that it was actually evidence that GameStop let the cat out of the bag too early and the death of Xbox as a brand really is coming soon. The end is nigh and all that.

Advertisem*nt

Anyway, the reality is that GameStop likey made a mistake. Or, someone realized that using the term “Microsoft Game Pass” right now would set off a firestorm of speculation that would lead to more coverage and online discussion of an event that, let’s be real here, would never have been covered by most places or talked about online by gamers if this whole thing hadn’t spiraled out of control.

All I can say is: I’m not sure Xbox believers and console fanboys can wait until next week to learn what, if anything, is happening.

Advertisem*nt

.

GameStop Ad Promoting 'Microsoft' Game Pass Leads To More Xbox Chaos (2024)

References

Top Articles
Latest Posts
Article information

Author: Neely Ledner

Last Updated:

Views: 6499

Rating: 4.1 / 5 (42 voted)

Reviews: 89% of readers found this page helpful

Author information

Name: Neely Ledner

Birthday: 1998-06-09

Address: 443 Barrows Terrace, New Jodyberg, CO 57462-5329

Phone: +2433516856029

Job: Central Legal Facilitator

Hobby: Backpacking, Jogging, Magic, Driving, Macrame, Embroidery, Foraging

Introduction: My name is Neely Ledner, I am a bright, determined, beautiful, adventurous, adventurous, spotless, calm person who loves writing and wants to share my knowledge and understanding with you.